Many therapists tend to think that because potential clients have their location, website, or business card, those clients are sure to call. Unfortunately, for a large segment of your potential clientele, that isn’t the way it works. It takes a lot of focused energy to build your client base. Put yourself out there where people will get to know you, AND the services you have to offer.

The therapy AND the therapist

Some potential clients believe strongly in therapy, and simply need to be sold on you. So your web site and your standard introduction should include enough about you to distinguish you from the other therapists in your area. Other potential clients, meanwhile, are simply not aware of the great benefits that therapy has to offer. These clients will need to hear about your specific services, including any concrete data you may have available on therapy length and success rates. To maximize your marketing, you should be advertising both the product and the provider -- that is, both the therapy and the therapist.

Get out

Put yourself out there in places that people will get to know you, as well as the services you offer. Contact groups, such as a mothers' group or a single parents group, and see if they would be interested in you giving a presentation. Contact schools and get to know the school counselors. No one will know about you or your services unless you put yourself out there and become visible. To learn quick techniques to build your referral network, log on to www.TherapyMarketing.net.

Therapy Marketing Associates works directly to help MFT's, LCSW's, and Psychologists build a successful private practice. They help therapists build websites, market online, and provide CE seminars. Please visit www.TherapyMarketing.net.

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Building a Private Practice: Some free and inexpensive ways to market
Building a Private Practice: How therapists turn callers into clients
Get Clients In by Getting Yourself Out