Building your Practice: Get the most out of your money

Odds are, you were well-trained in a variety of therapeutic techniques and work with a wide variety of clients. If you were write a list of problems you have worked work with, the list would probably be quite long. This experience gives you a foundation of skills and flexibility to work from with new clients.

Many therapists make the mistake of trying to advertise every last one of those areas of experience. This is sometimes called "scatter-shot" marketing: When trying to connect with a specific target (that prospective client searching for a therapist), they advertise all at once for all of the possible issues the client may be seeking help with.

This kind of marketing is a common mistake, and does not work very well. Clients are skeptical when they see a therapist advertising a laundry list of "specialties," and will move on to someone who seems to be speaking to them more specifically.

You can hook more clients by narrowing in on a specific issue. If you genuinely have multiple specialties you enjoy working with, you are likely to find greater success -- and greater cost-effectiveness -- by marketing each specialty separately.

If you want to learn how to hook more clients and get referrals, for only $9.99 you can buy our e-book on Get more client referrals through networking.