Market Therapy Practice Tip: Offer the right amount of information

Unlike in yellow pages or newspaper ads, there is no limit to the amount of information you can include on your web site, or even on a specific page. However, potential clients are not interested in reading a novel about you. They want to get the information necessary to choose a good therapist, and they want it quickly.

As a general rule, you should rarely offer more than four paragraphs on a single page, and you should aim for efficiency in the information you present. Using bold type, bullet lists, and other means of emphasis, you can put across a lot of information in a short span.

Efficiency in presenting information has a counter-intuitive effect -- it keeps visitors on your site longer. When information is presented well, potential clients actually take the time to read it.

For more on this, as well as 10 more tips for building a better therapy web site, visit our private practice building site at and download our FREE booklet.